DMC Revamp

A Lecturers Point of View on the Revamp

So, DMC is getting revamped. That means new modules and spanking new facilities, and given the ever-changing media and communications landscape, this is hardly surprising. So what exactly does “revamped” mean? I wasn’t too sure myself so I spoke with one of DMC’s lecturers, Ms Trudy about what she thought about the new DMC, and I'm sure you guys are curious too so read on!

The first question I had on my mine was: why was DMC revamped? My guess was that like any other course that seeks to educate, DMC was no different and had to evolve to remain relevant. I wasn’t far off from this as Ms Trudy told me,” DMC was revamped as part of continuing efforts to remain relevant to industry needs”.

She also added that the key differences between DMC of 2011 and of 2012 is how focused the approach towards integrated marketing communications, which is essentially telling your audience what you want them to hear on all available communications mediums , i.e newspapers and Facebook. To begin with, DMC was never all about the boring side of the media and the new course structure that's going to be implemented this year seems even more promising for the students looking for a communication course with added flavor.

So at the end of the day, what edge does DMC give it students over others when they step out into the working world? It’s all boils down to the relevancy of the experience again. DMC is striving to provide it’s students with an environment that mirrors that of the working world, where even in the early stages a DMC student would be mentored by industry experts to gain the appropriate mindset.

“What we’re trying to do is provide students with a familiarity with expectations and the settings of the working world.”  She stated.

To bring things to a more personal level, I asked Ms Trudy what she enjoyed most about DMC. For her, it was all about the challenge. “What I enjoy most about DMC is the challenge of developing new technologies as well as students. If there’s one word I could describe DMC as, I would choose the word – challenging.”  


Written by: Daniel H
Edited by: Clare

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The Agency: A Pictographic

The entrances that welcomes everyone to The Agency!

A Small area is cordoned off by red velvet curtains just for students to be able to work on their presentations more professionally and peacefully

The Mountain Top, where students will pitch their exciting campaign ideas to real world clients!

Shown here are the workspaces where students will think like designers and generate creative solutions for their communications campaigns.

Show below are inspiring books on the shelves that are recommended by industry experts, including CEOS of leading agencies. 

The games can help stimulate student's creativity.

The watering Hole is a cozy area where students get to brainstorm ideas through playing games.